Website Design
For Janssen Oncology's unbranded multiple myeloma website, we took a bold approach by presenting the client with an unorthodox color palette designed to differentiate the site from competitors and capture attention in a crowded digital space. The palette broke away from the expected clinical tones, creating a visually distinctive and memorable user experience. Collaborating closely with the development team, we ensured the website adhered to the latest web standards and best practices, integrating subtle animations to enhance engagement. These dynamic elements, from smooth transitions upon loading to interactive highlights in corresponding sections, brought the site to life while maintaining a professional and approachable tone suited to its audience.